UAE
03 March 2008
Burger Fuel, the New Zealand based gourmet burger company has signed a letter of intent with a UAE-based operator, to develop their stores across the country, with the assistance of FranExcel.
Speaking on the agreement, FranExcel Managing Director Gareth Parry said, 'We are so pleased to help Burger Fuel find a great franchise partner for the UAE. Although we cannot discuss the area developer company at this stage, we can say that the operator will be opening a pilot restaurant within the next six months, followed by a full rollout program across the country. When we met Josef Roberts, the Director of Burger Fuel, we were bowled over with his professionalism and enthusiasm for his brand, which will add a new dining dynamic in the UAE.'
Burger Fuel has more than 25 restaurants in New Zealand and three more in Australia, and considered one of the most contemporary brands in their very competitive home market. New Zealand brands are becoming very well received in the Middle East, particularly for their professionalism, operating structures, branding and support systems.
Source :
www.ameinfo.com
