Australia
17 July 2007
A mobile store franchise concept launched in March has its first franchisee up and running in Albury Wodonga.
Lifestyle Innovations’ MobileStore franchises have been developed off the back of the traditional mobile showroom that has been operating for the past five years here in Victoria. MobileStore franchises have been designed as a “simple to run” single operator business, or even a “bolt-on” revenue tool to an existing business.
Franchisee Keith Wilson saw the opportunity within a MobileStore franchise, and says he liked what he saw.
“I was attracted to the idea of having my own business, and also the freedom to generate income from selling a really fantastic range of products to my customers” said Wilson.
Scott Brasher, marketing director for Lifestyle Innovations says his company spent a lot of money and time redeveloping the existing business to be more presentable and also professional to operate.
“The mobile Mercedes Benz vans have an entire new look, and inside the van we have incorporated a terrific fit-out with a quality shelf racking system. We have used a retail consultant to design our merchandising correctly, and also create sales and marketing plans specific to each franchise” said Scott.
Key Features;
- Each franchise is a turn key set-up and ready for new franchises to be trained and head straight out the door to sell
- Franchisees are self-sustainable and come with all the tools to run their business as a separate entity
- Vans come pre loaded with stock, and only require a small additional storage area for extra stock holdings
- Each franchise comes with an existing customer database, including valued Capricorn Members
Wilson had six months’ experience in operating a MobileStore, prior to investing in his own franchise. During that time, he was able to participate in the many design stages to ensure the end result met the sales requirements of a mobile retail showroom.
MobileStore franchise territories are now being allocated throughout Australia.
Source :
www.insideretailing.com.au
